Ethical adventure consumers rejoice. Ok, you may not save the world in one shopping frenzy, but you can certainly help.

We are delighted to announce a partnership between ourselves, Ellis Brigham - the UK’s leading independent outdoor sports retailer, and the Geotourism Development Foundation - a newly formed UK and US charity that provides funding to community tourism projects in the developing world.

Yep, whenever you purchase anything at the Ellis Brigham online store (if you come from links on Much Better Adventures), they will put 2% of your basket price straight to funding the GDF’s carefully selected projects.

These initiatives give communities the chance to build their own sustainable futures through tourism.

Such projects include;

Community Initiatives in Malawi

Homestays in Mineral Spring, India

Traditional Farming of Motag, Phillipines

Food security and Agricultural Development in Yachana, Ecuadorian Amazon

The one thing all these diverse projects have in common is that they are developed, owned and run at the grass roots, by the local community. They are designed to create jobs, conserve cultures and preserve ecosystems in special places around the world. They have been selected for support because they have a detailed enterprise development plan and realistic chance of long term, self supporting financial sustainability.

Your adventure choices now directly contribute to getting these initiatives off the ground.

You can see the original article about going shopping for outdoor gear here

A series of articles and debates about ethical outdoor clothing is also available