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Old Spice or Spice Girls?: Marketing to Female Travelers
It’s not just the Spice Girls who recognized Girl Power; marketers everywhere are realizing females have serious buying power. Women make or influence over 80% of consumer decisions. In the next ten years, they will control two-thirds of the U.S. consumer wealth; some of that will come from gains in the workplace but they are also expected to inherit from their parents and their spouses.
So do you recognize the influence women have in making travel decisions? While some businesses offer women-only trips, we need to think in broader terms (excuse the pun). Women are often the person making trip arrangements for the whole family and friends. This she-xplorer makes purchasing decisions differently than men. To learn how, check out our spring newsletter at http://www.kalahari-online.com/spring11.pdf or our video version at http://www.youtube.com/watch?v=Qpk-x7gKGpE