ECOCLUB

ISSN 1108-8931

INTERNATIONAL ECOTOURISM MONTHLY

Year 5-Issue 58, Mar. 2004

 

Lamma Island , Hong Kong SAR - Along the Family Trail
by Steven Mak, ECOCLUB.com Expert Member (Hong Kong)

Lamma Island, Hong Kong

Hong Kong has more than 250 outlying islands, and Lamma Island is one of them. It is also a hotspot for nature sightseeing and hiking. Located close to Hong Kong Island, Lamma Island is approximately 50 minutes by ferry from Central Pier (the CBD of Hong Kong) and 30 minutes from Aberdeen, a community located in the south of Hong Kong Island. Frequent ferries link Lamma Island with Hong Kong Island.

The two largest communities in Lamma Island are Yung Shue Wan and Sok Kwu Wan, both are linked by ferry from Central and Aberdeen. Between these communities are hiking trails that branches towards the rest of the island. The famous "Family Trail" is being upgraded in 1999 by the government to provide good quality hiking facilities for visitors, and many visitors hike this famous trail between Yung Shue Wan and Sok Kwu Wan, takes 1.5 hours to complete. In between these communities are hills, mysterious caves, temples as well as beaches.

Nature, resisting

Both Sok Kwu Wan and Yung Shue Wan are famous places for seafood restaurants, and business thrive in this area as visitors come here for seafood after completed the short hike. After leaving Sok Kwu Wan visitors can see many mysterious "wind caves" that goes far beneath the hills. As the trail began to climb up one reach the community of Lo So Shing, merely a small village where elderly lives and sell drinks and snacks to hikers. It also has some old historic village houses. As the trail began to reach the top of the hill, one can see a farther view of the island and a power station that locates in the north-west of the island. For those who want a better view, pavilions are available.

As the trail began to descend it reaches the community of Hung Shing Ye, which translate as "Hung the godly grandfather". There lie pristine beaches. A small organic farm is also located there, called "Herboland". Herboland was started by two farming enthusiasts. They claim to use only natural fertilizers like peanut shells and cow-bones. Around this community are snack shops and restaurants that provide local delicacies like fish-balls, soya beans milk and "To Fu Fa", a pudding make of soya beans extract. Many of these are family businesses and some of these local businesses have been here for over thirty years, providing visitors a refueling station for the hiking journey.

After passing through Hung Shing Ye, the path converges into Yung Shue Wan, after passing through two major roads in the island. These two roads are the only roads in Lamma Island that allow auto-transports. Both of these roads link the power station to the fuel port and are used only for fuel vehicles. In other words, Lamma Island basically traffic free for its local residents and the visitors. Finally the hiking trail arrives at Yung Shue Wan, the largest community in Lamma Island. Visitors may again treat themselves a seafood meal before heading for the pier for the ferry back to Central.

About the Author:
Stephen Shun-Heng Mak is a Travel Consultant and founder of VisionEcotour.com, based in Hong Kong.
http://www.visionecotour.com & http://ecoclub.com/experts/mak.html


Planning an Ecotourism Venture
by Hilary Kuhn, ECOCLUB.com Expert Member (Australia)

The following guidelines were provided by Ms Hilary Kuhn in response to an Expert Enquiry on how to go about planning an Ecotourism Venture:

1. Conduct a natural and cultural resource inventory where you outline all the natural and cultural attractions on a map preferably with qualifications of the features in attached text.

2. If it is a community based development, you need to ask the community in workshops, through surveys (for the record):

- if they want to do tourism development,
- if so, where do they want to do it (looking at the map that you have created) and thus define limits of acceptable change to the environment
- what sort of tourism development do they want (how many people, day tours
only, accommodation too, restaurant etc.)
(This will engage the community in the design and development and avoid alienation and objections, if any.)

3. Then you need to ascertain the skills and possible training required in the community for tourism through a simple survey asking if they have worked in tourism before, where, how, what skills etc. Keep in mind that there is a spectrum of tourism jobs: from the artist who creates products for sale but who never has contact with tourists to tour guides and staff in accommodation with regular and direct contact with tourists. (This may reduce your capital requirements if you have local residents with the necessary skills, particularly management, instead of importing personnel.)

4. Conduct market research from existing data (secondary sources) on:
- how many tourists come to your region/area,
- what is their length of stay (day or overnight, how many days/overnights
on average)
- where do they come from (origins)
- how do they travel there (transport: bus, vehicle, boat, airplane etc.)
- will they arrive as part of a tour or as independent travellers (Packaged
Tourists and FIT or Free Independent Travellers)
- what are the attractions for tourist to the area, particularly
Ecotourists as your target market
- numbers of visitors at each attraction per year
- calculate how many visitors you could expect to your Ecotourism
attractions per year
- describe your target market in terms of age, nationality, origin, length
of stay, desired recreational opportunities etc.

5. Then start to create a site plan based on the collection of the above data and in terms of the requirements of your target market. This is your creation (with your community) and I cannot tell you how to do it. It will evolve from the collection of above data and the consultation with other community members and existing Ecotourism/Tourism operators. However if you design and plan your Ecotourism to be sustainable operations within the limits of acceptable change to the environment and using local resources building materials, local skilled personnel etc.), then you may require less capital for the project.

6. Then you need to cost all the components of your Ecotourism Plan:
- transport (if required)
- facilities (visitor centre, accommodation, restaurant etc.)
- promotions and marketing
- staff wages
- operating capital until your Ecotourism operation stands on its own cash
flow (usually two years)

7. From the above costs, you will develop:
- a Capital Development Budget with a contingency of reserve capital for
operations. This budget will include available grants and costs of capital
if relevant (e.g. bank, financial institution)
- Cash Flow projections for minimum of 5 years showing Income and
Expenditure for all sections of the Ecotourism business
- Analysis of above in terms of profit of Ecotourism business (whether a
profit or not-for-profit enterprise)

Then you need to commence operations. Please keep in mind that it is very important to develop a promotions and marketing strategy. For instance, if you are dealing with airlines, bus companies and other tour operators, they need to have information on your Ecotourism to include in their promotions at least a year in advance as they have to go to travel shows and publish brochures etc. You will need to find out what the commission structure is for Booking Agents/Travel Agents in Fiji and if you have dealings with packaged tour operators, you will need to understand how to construct a net charges per visitor for your Ecotourism (that is, total charge less commissions).

About the Author:
Ms Hilary Kuhn is Principal and Senior Consultant for the Lakuna Liaison Ecotourism Consultancy, based in Julatten, Queensland, Australia.
http://www.enviropark.com.au & http://ecoclub.com/experts/kuhn.html 


Endangered Corcovado, Costa Rica
by Ana Victoria Wo Ching 

Many scientists consider that Corcovado National Park in southeast Costa Rica is one of the places with more biodiversity in the whole planet. There live more than 140 species of mammals, 350 of birds and 6000 of insects, plus an exuberant variety of plants. When you hear this, probably you would imagine a paradise that welcomes hundreds of ecotourists and which is protected like a big treasure. But the crude reality is other.

There it takes place an indiscriminate hunting of animals in order to have these living beings as pets, eat their flesh or sell their skin. The white-faced monkey (Cebus capucinus), the jaguar (Panthera onca) and the collared peccary (Tayassu tajacu) are some of the victims that suffered a big reduction of their natural populations due to hunting.

According to the Costa Rican biologist Eduardo Carrillo (in an interview published in newspaper La Nación in March 14, 2004), there are only 30 jaguars (10 years ago there were 150 individuals) and 300 peccaries (a decade ago they were 2000) in the park.

On the other hand, plants are also not safe from this barbarity: usually you can see of trucks transporting huge cuts of trees coming out from a supposedly protected area. A lot of ecotourists have come out of the park feeling impotent towards this grotesque show.

Costa Rican government promotes the country as an ecological destiny, but it makes little to honor that image. The Ministry of Energy and Environment knows about the situation in Corcovado, but it has few funds for hiring more guard parks. The huge park only has about 25 employees and less than $25000 per year for covering operative expenses (a ridicule quantity for preserving so many acres of forest).

A lot of hunters (with guns in hand and radio equipment) enter the park and search for peccaries. The meat of these mammals is sold in bars or taverns of near towns. In consequence, the jaguars have less food and have to hunt domestic animals; rural habitants shoot the felines because they fear them.

Even though, not everything is lost. Several habitants of the area have made alliances in order to pay the salary of some guard parks and for patrolling the area. This is the kind of initiatives needed to protect a natural treasure that is more worthy than all the gold existing in the world.

About the Author:
Ms Ana Victoria Wo Ching is an eco Educator, based in Costa Rica
http://www.ecotourismoeduca.com

 


Initiating a Community-based Ecotourism project
by Douglas Trent, ECOCLUB.com Expert Member (US / Brazil)

The following guidelines were provided by Mr Douglas Trent in response to an Expert Enquiry on how to go about implementing a sustainable community tourism development project:

There are few good examples of community-based ecotourism worldwide…no wonder you are having a hard time finding examples. There are many things to consider should your work be successful. I can provide a short outline, but you will need on-the-ground consulting and development help unless you already have the team and experience. This will be a complicated, multi-faceted program, if it is to be successful in both helping the local people, preserving the environment, and having a financially viable community-based ecotourism business.

Here is a rough outline of what you need to do, without going into detail. If any item does not work, the following will not lead to success:

  • Evaluate the tour potential of the site, against other sites – is there something unique that will pull people here?
  • Recruit support of local leaders – church, political, union etc.
  • Hold a series of community meetings to give the locals an understanding of the concept, and see what, if any of it, they want to support and be a part of.
  • Draw up plans for the ecolodge…aim for the high end.
  • Start community development programs at the same time as the ecolodge is being constructed. You will need to bring in English teachers in this phase.
  • Start guide and hotel staff training.
  • Develop promotional materials and plans.
  • Market the product
  • Follow-up

Several steps have been left out here, and each of these has many details that must be followed. You need to keep in mind that what will make this successful is profits – it is a business. Existing city based tour companies are more your competition, and client, than partner. They will perceive the community-based ecotourism program as competition, so you do not want them influencing its development. The business should have a plan where each person that works in it earns a fair salary, but the profits go to the community and a conservation partner. You will still need community development programs, so that all in the community will see that the ecotourism is helping them, thus getting allies in biodiversity preservation. Increasingly, ecotourism funders want to see that their projects succeed, and are in fact more that just tour companies. There are far too many examples where projects failed do to a lack of professional planning and assistance.

About the Author:
Mr Douglas Trent is an Ecotourism Consultant, President of Focus Tours and of the Focus Conservation Fund, based in New Mexico, USA and in Pantanal, Brazil
http://www.focustours.com & http://ecoclub.com/experts/trent.html

 

 

The opinions expressed in each article belong to their respective authors and are not necessarily those of ECOCLUB S.A.

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