1 minute reading time (121 words)
Sex, Lies and Declarations
OK, carbon offsets did not work. No problem. Enter "Declarations". Free greenwashing and socialwashing in one. Just sign on the dotted line and your tourism megacorporation's sins will be absolved. But please do some counting and accounting (you know, of the creative type) by this time next year. We will check and you will be thrown out (no just joking). Just remember to repeat "build-back-better" and "climate crisis" once every hour, you may face anywhere you like. Soon, there will be a foundation emerging out of the declaration, with one more board, for you to place your good executives. It looks good on their LinkedIn and your annual reports. Shareholders will love it, and green-minded travellers, certainly. Philanthrocapitalism at its cutest.