I received a tremendous honor recently when I was invited to join the distinguished Panel of Conservation Fellows of Kinabatangan region http://www.sukau.com/public/con_per.asp.
The Panel was established by Sukau Rainforest Lodge to recognize contributions of people who have played a significant role in the conservation of the Kinabatangan region of Malaysian Borneo and includes having a room named after them.
Telling customers that you are active in conservation activities is a good move for any Lodge and helps to distinguish an ecolodge from its competition. I find many tourism operators to be extremely humble people. Unfortunately this virtue is often overlooked by consumers who are busy comparing prices and looking at glossy travel photos. Show your customers how you help conservation efforts; they will be more inclined to bring you business.