Setting up a website is the first step in attracting tourists. But are tourism businesses thinking about the new generation of internet promotion? Travelers are increasingly weary of conventional advertising and are turning to other travelers for their recommendations or travel ideas. YouTube and Flickr are two places people are finding this information.
The Vancouver Aquarium discovered the power of Web 2.0 marketing when they learned that the most popular video on YouTube in the pet and animal category was a clip titled “Otters Holding Hands”. http://www.youtube.com/watch?v=epUk3T2Kfno
In addition to the 8 million views on YouTube the Aquarium put it onto the Air Canada in-flight package so people flying to Vancouver would see it. This creative use of Web 2.0 marketing has also spawned media interest – check out CBC news coverage at
http://www.youtube.com/watch?v=tWu5ggvRDSw
All in all, a great example of how Web 2.0 can fit into a marketing plan.
Carol