Emad Hassan

"The average Egyptian measures the health of the tourism sector by the numbers announced about tourists’ arrivals. While the link between these numbers and the well-being of the sector is there, this indicator needs to be further developed to include the economic, environmental and social impacts in order for it to properly address the true impact on the country"

Emad Hassan is currently an energy advisor to the Minister of Tourism in Egypt, leading the Ministry’s efforts on green transformation in support of sustainable tourism. He has over 30 years of global experience in the energy efficiency, clean energy and environmental protection fields with assignments in 16 coutries and long-term presence in the U.S., Jordan and Egypt.  He started his professional energy career in 1984 in the U.S. after receiving his Master degree in Architecture and Urban Planning from the University of California, Los Angeles (UCLA) focusing on energy efficiency.  He has held various positions at Southern California Edison Company, Bechtel Consulting and Nexant Inc, Between 2009-2012, he served as an energy efficiency advisor to Egypt’s ‘Supreme Energy Council’ led by Egypt’s Prime Minister, where he oversaw the development of a roadmap to advance Egypt’s energy efficiency agenda.

Since 2014, the Ministry of Tourism (MOT) in Egypt has been developing the necessary foundation to advance its sustainable tourism agenda that ultimately supports national and global sustainable development objectives. Among the key activities that MOT has managed to successfully pursue so far was the establishment of the ‘Green Tourism Unit’ (GTU) to help build an institutional capacity within MOT and the launch of the ‘Green Star Hotel’ (GSH) program as a tool to encourage local hotels to adhere to environmental and social standards.