Ecoclub Focus™ - Tourism & Geopolitics from an ecosocialist perspective

Germany: ITB Panel argues that green certification increases hotel profits

Added 2021-03-16

Description

Can practising eco-awareness improve business? This was the topic that a panel discussion attended by ITB Berlin, Fachhochschule des Mittelstands and the InfraCert Institute for Sustainable Development in the Hotel Industry examined at the ITB Berlin NOW Convention. Otto Lindner, CEO of Lindner Hotels AG and president of the German Hotel Association (IHA), has been demonstrating eco-awareness with his hotel chain for many years. In 2019 he had the entire chain certified with “Green Signs“. All the same, “in practising eco-awareness we are also an efficient business“, he said. In order for that to continue he called upon policymakers to urgently formulate prospects for his industry.

Location

Germany
Berlin