Description
According to the study, undertaken in October 2021 by Ipsos "the actions EU citizens are most willing to take are consuming locally sourced products on holiday (55%), reducing waste while on holiday (48%), traveling outside of the tourist high season (42%) and travelling to less visited destinations (41%). Smaller shares of EU citizens are ready to change their travel and tourism to be more sustainable by paying more, either to protect the natural environment (35%) or to the benefit of the local community (33%)". In addition, a large majority of EU citizens expect that the COVID-19 pandemic will have some type of long-term effects on their travel behaviour, such as having more attention for health and safety measures (49%), having more holidays in their own country (38%) and travelling less overall (34%).