Ecoclub GeoFocus™

Tourism & Geopolitics from an Ecologic Perspective

Saudi Arabia: New York Times reveals Tourism Authority promotion contract with Lionel Messi

Added 2023-06-23

Description

According to NYT, the football super-star could receive around USD 25m over the next 3 years for commercial appearances, social media posts and paid vacations to the kingdom, provided that he does not say anything negative. The arrangement is the latest in a strategy dubbed as 'sportswashing' by critics.

Location

Saudi Arabia