Athens, Greece - 22 February 2017: Paths of Greece, a Social Cooperative Entreprise, in cooperation with Green Evolution, an environmental consultancy, is launching a new ecolabel titled “Hikers’ Friendly” (Web: www.hikersfriendly.com). The ecolabel is initially offered to accommodation facilities in Greece that wish to be recognised as “Hikers’ Friendly Hotels” (HFH), but later on, it will also cover Hiking Destinations. The aim of the new label is to assist tourism professionals in upgrading their services to hikers. The label is currently in pilot stage, but it will soon be widely available.
HFH is categorised into three levels of compliance, Silver, Gold and Platinum, based on the number and type of criteria met by accommodation facilities. The criteria cover a broad range of hotel services to hikers including the provision of Information, Food, Gear, Infrastructure and other services.
Certified companies will receive multiple benefits, including the acquisition of know-how related to upgrading their services to hikers and promotion in the domestic and international markets.
In the context of social responsibility, the new ecolabel will donate 5% of the proceeds of each certification towards the conservation of hiking trails in the local destination. If there are at least ten certified facilities in that destination, this amount may also be used for promotion purposes.
The development of the Hikers’ Friendly ecolabel was financially supported by the People’s Trust (Web: www.thepeoplestrust.org).
Interested accommodation facility proprietors may express their interest by completing the online questionnaire at http://www.hikersfriendly.com
Since 2010, Paths of Greece (Web: www.pathsofgreece.gr) has been repairing, developing and promoting hiking trail networks throughout Greece with the aim of turning Greece into a global top-10 hiking destination. Green Evolution (Web: www.green-evolution.eu) offers integrated solutions in many environment fields, the energy sector and the carbon economy.