ISSN 1108-8931


Year 6 - Issue 71

Sponsored by: Zante Feast Discovery Holidays, Purple Valley Yoga Centre, Hana Maui Botanical Gardens, Jorth Consult Limited, Pacuare Lodge, Ecolife 2005 Fair


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Guide to Best Practices in Tourism and Destination Management, Vol.2
Author: Dr. Rich Harrill
Publisher: Educational Institute of the American Hotel & Lodging Association, Lansing, Michigan, April 2005

The author is director of the Institute of Tourism Research at the University of South Carolina and the book is a product of quality research at this organisation.

In this, the second volume of innovative practices in tourism and destination management, post 9/11 economic concerns dominate the discussion. Mainly north American organisations are featured, however the book is also of interest to tourism planners, other practitioners and academics in other countries.

Structurally, the book is well organised into 6 parts, (Research, Funding, Professional Development, Web Marketing, Sustainable Tourism, and, innovatively, Best-Practice Adapters) although unavoidably some of the case studies could have been classified into more than one category. Each case study is uniformly presented, which enables interesting comparisons, containing similar sections regarding research, context & history of the company, its organisation, area of best practice and critical results as well as a chronology box for each organisation described. A couple of good quality black and white photos relating to each area, aid as light relief. Case studies presented, are a combination of web-based companies, state tourism offices/authorities and chambers of commerce. Using these, the author aims, and succeeds in providing a guidebook in order to reduce research and other costs for (mainly) small companies in locating best practices. As a bonus the contact details of these organisations are included as an Appendix, for those wishing to learn first hand.

The following programs were designated as best practices in their respective fields:
· Canadian Tourism Commission/Statistics Canada
· Colorado Tourism Office
· Mackinac (Mich.) State Historic Parks
· Ottawa (Ontario) Tourism and Convention Authority
· Texas A&M University, Department of Recreation, Park and Tourism Sciences
· Missouri Division of Tourism
· Travel Montana
Professional Development:
· (Denmark)
Web Marketing:
· Chattanooga Area (Tenn.) Convention and Visitors Bureau
· Durham (N.C.) Convention and Visitors Bureau
· Travel Michigan
Sustainable Tourism:
· Juneau (Alaska) Convention and Visitors Bureau
· (Greece)
· Hacienda Pinilla (Costa Rica)
· Queen Anne's (Md.) County Department of Business and Tourism
Best Practice Adapters:
· Harbor Country (Mich.) Chamber of Commerce and Lodging Association
· Rhode Island Tourism Development Advisory Council

Throughout the book, adequate attention has been paid on the crucial role the Internet can play for destination management organisations in conducting research, promoting their business and disseminating information rapidly and globally. Indeed two of the 17 best cases are Internet companies, one being, which is featured as a best practice in the Sustainable Tourism section. Concluding, the underlying strength of all organisations reviewed seems to be their investing in research and professional development, promoting sustainable tourism, and effectively utilising the Web for information, communication and promotion.

Ordering: "Guide to Best Practice in Tourism and Destination Management, Volume 2" is available for $35.00 for AH&LA members and $40.00 for nonmembers. To order, call 800-752-4567 or 517-372-8800 (outside the U.S. and Canada, call 407-999-8100) or online at:
ISBN 0-86612-272-9, paperback, 158 pages. 

Free Publications

Ecolodges: Exploring Opportunities for Sustainable Business 
by the International Finance Corporation 

This publication, released by the Environmental Business Finance Program (EBFP), summarises results of research from two studies, one by TIES and one by EplerWood International, Pam Wight & Associates and Jeanine Corvetto, emphasizing environmental, social and economic sustainability in the Ecolodge sector, and should be useful to all who are interested in contributing to the sustainable growth of the ecolodge industry.

At the same location one can also download: the "Ecolodge Footprint and Justification for Biodiversity Conservation" study, prepared by TIES in February 2004, which lists 8 ECOCLUB Ecolodges, among 106 of the "world’s leading nature-based lodges" and the study entitled: "A review of International Markets, Business, Finance and Technical Assistance Models for Ecolodges in Developing countries" prepared by EplerWood International, Pam Wight & Associates and Jeanine Corvetto in January 2003.


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