Cabo Verde: The Potential of Local Experiences and Online Marketplaces to Diversify Tourism (English). Washington, D.C.: World Bank Group.
Written by Judy Karwacki for World Bank Group. 2019.
A pivotal shift in consumer sentiment about travel is taking place across the globe where people of all ages are seeking more immersive and meaningful 'local experiences' when they travel. More of these consumers are purchasing tours and activities through online marketplaces, a new distribution channel in the tourism sector. These developments come together to create opportunities for Cabo Verde, which has a wealth of friendly local people and a diversity of communities and culture, the vital ingredients needed to create local experiences. They help to mitigate three of the main impediments Cabo Verdean entrepreneurs and MSE's (micro and small enterprises) face when they try to enter the tourism value chain: limited market access, insufficient capital, and a lack of tourism knowledge and skills. The objective of this scoping study is to investigate the potential for Cabo Verde to develop and market local experiences through online marketplaces.