French OTA Evaneos, a certified B Corp, have placed posters in the Paris Metro singling out/mocking "Mykonos" and "Santorini" for Overtourism. A post on LinkedIn reads "At Evaneos, we believe travel shouldn’t mean following the crowds, but escaping them. That’s why we made a bold decision: this summer, we’ve removed Santorini and Mykonos from our offer to raise awareness about the real impact of...French OTA Evaneos, a certified B Corp, have placed posters in the Paris Metro singling out/mocking "Mykonos" and "Santorini" for Overtourism. A post on LinkedIn reads "At Evaneos, we believe travel shouldn’t mean following the crowds, but escaping them. That’s why we made a bold decision: this summer, we’ve removed Santorini and Mykonos from our offer to raise awareness about the real impact of overtourism". One does not know how 'bold' this decision really is in terms of lost revenue for Evaneos, but some ads are meant to be provocative so that they become viral. On the other hand (a) "there is no such thing as bad publicity" so Mykonos and Santorini say thank you, and (b) (as I have commented on their LinkedIn) it's better for people to keep visiting overdeveloped destinations rather than turning all 'unspoilt' "off-the-beaten track" islands and coastal areas into new mykonoses, ibizas and benidorms!
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