Ecoclub Member Blogs
Second edition Ecotourism Course (Design and Marketing Products)
STIPA Consultancy&Ecotourism with the Superior Institute of Environment present the second edition of the course "Ecotourism: Design and Marketing Products".
In the last decade, Spain has begun to speak more and more often the concept of "ecotourism". Tourism that aims to be a memorable experience for discovering and knowing the most valuable natural places. Therefore, ecotourism allows a personal contact with natural and cultural heritage in each destiny; as well as to expanding and enriching the way of thinking from visitors and locals.
We have a high potential in Spain, which is the higher diverse of natural areas, as well as a key role in Europe by its biodiversity. Ecotourism can be an activity that serves to preserve these natural and protected areas, understood as a tool that supports jobs and local economies and as a way to engage tourism stakeholders developing conservation initiatives. But one of the biggest weaknesses of many territories and local businesses is their lack of attractive tourism products. This situation does not help to have any chance of competitiveness and differentiation in a tourist market that trends to diversification and specialization in sustainability.
STIPA's team and Gonzalo de la Fuente del Val in collaboration with the Superior Institute of Environment (ISM) has designed this course which aims to develop ecotourism products that follows innovation, competitiveness and sustainability objectives. We want to open new perspectives of ecotourism business in Spain, such as urban ecotourism, ecotourism in protected areas or not, or ecotourism linked to private areas through land stewardship agreements. Always under the premise of creating product and work collaboratively to improve the brand of a destination.
The course of Ecotourism: Design and marketing of products beginning on November 11, is taught entirely ON LINE through the ISM Campus. 80 hours; 260 €.
You can check the website of the course (in Spanish):