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Why Tourism Desperately Needs a New Performance Metric Post-Pandemic – Skift

Why Tourism Desperately Needs a New Performance Metric Post-Pandemic – Skift
https://skift.com/2021/03/23/why-tourism-desperately-needs-a-new-performance-metric-post-pandemic/
There's a general consensus among destinations and tourism businesses that the industry must “build back better.” But the industry desperately needs new metrics for that to happen.
An interesting article regarding #sustainabletouri...
Trekking from Chitral Town to Drosh, KPK, Pakistan...
 

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