BANGKOK, 12 October, 2017 – The Tourism Authority of Thailand (TAT) and the United Nations Development Program (UNDP) identified four model communities under the ‘Follow the King’s Wisdom for Sustainable Tourism’ project in remembrance of the late King Bhumibol Adulyadej.
Mr. Yuthasak Supasorn, TAT Governor, and Mr. Martin Hart-Hansen, UNDP Deputy Resident Representative, presided over the opening ceremony of the “Follow the King’s Wisdom for Sustainable Tourism” exhibition. Held in Bangkok, from 4 to 8 October, 2017, the exhibition highlighted the late King Bhumibol Adulyadej’s contribution of to his principles as well as the tourism routes and products from the model communities.
Mr. Yuthasak Supasorn, TAT Governor said, “The project formed part of TAT’s marketing plan under the ‘Local Experience’ concept. It aims at adding value to tourist’s itineraries by offering local experiences in these communities’ living under the late King Bhumibol Adulyadej’s philosophy of Sufficiency Economy.”