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Who will lead the way towards more sustainable tourism?



There is a lot of talk about sustainable tourism. Sustainability should be the responsibility of all those involved in tourism.
But, who will play a lead role in walking the talk, making tourism more sustainable in real life?
Governments? International organizations? Destination managers? Tour operators?


“Consumers hold all the power when it comes to the sustainability movement”, says Bruce Poon Tip, the founder of G Adventures, world’s largest adventure travel company with 2000 employees and operating in more than 100 countries.


What do you think?


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