ecological tourism community & consultancy
ecotourism & sustainable tourism expertise since 1999
Description
I share concerns that sustainable tourism becomes a trendy ‘thing’ to invest in, with investors expecting sustainable tourism business and returns working in the same way as mainstream, with the values of volume and profit not positive impacts, as if it’s just a product extension
Vicky Smith is the Founder & Director of the online community EarthChangers, and a Sustainable Tourism Consultant. She believes in the power of the Internet and tourism for connecting communities worldwide for positive impact and sustainable development. She has extensive experience of business operations, both on the ground in host communities and the UK market, having worked in a wide range of tourism sectors including the Ski industry, safari operations (qualified ranger), trekking, adventure & activities, Sustainable / responsible tourism, volunteer travel & conservation. She holds a BA in French and International Business from the University of Sheffield and an MSc in Responsible Tourism Management from Leeds Beckett University.
Ecoclub: Why did you choose to work in Tourism and what key assumptions about the sector did you have to revise over the years?
Vicky Smith: A love of the great outdoors led to a love of ski, then a love of travel, so I worked in it to do it.
I was a passionate skier from school years and loved the mountains. One holiday from university where I was studying French and International Business, skiing with my mother in France, she a bad leg injury, and the company rep was so helpful. I thought, I’d like to do that job sometime, I get to ski, be in mountains, speak French, help people and get paid for it! When my final exams came around, I went through a couple of blue chip graduate recruitment programmes but it felt uncomfortably corporate! So I decided to first concentrate on my studies, then aim to get a job in the Alps for 6 months, then travel for 6 months before getting a ‘proper’ (office) job… that was in the mid 90’s when a ‘year out’ was frowned upon: professors told me I would ruin my career – instead it made it! My naïve assumptions were that you get to ski and socialise, speak French, help people, get paid and get months of shoulder season holidays. Not untrue for that job, but as a manager (of increasingly bigger resorts, staff, logistics, accounts, accidents, problems…), skiing gave way to 7 days a week long days’ work for little money, less of the fun aspects, but more problems. I realised I could ski more in a week’s holiday from a UK office job with a decent salary than I would in a whole season in the Alps, have a natural smile on my face, and be able to see family and friends and attend important events, so returned to the UK. That said, it was the best experience at the coalface of tourism that I wouldn’t change for the world. In more recent years, I probably assumed that consumers would demand sustainable tourism if available. Historically it’s not been true. I’ve had to learn how much education is required.