Ecoclub Member Blogs
Making Ecolabels Affordable, User-friendly and Transparent.
One of the main impediments for the expansion of ecolabels to small accommodations. The undeniable, rarely uttered truth, is that all the best-known, credible, labels charge far more than a small hotelier can afford or is willing/used to pay, for services that they do not consider as absolutely necessary or legally required. Worse, the process is time-consuming for small owners that have to multi-task every day. Part of the solution is making ecolabels required by law, at least for accommodations of a certain size. Quality Tour Operators may also make accommodation ecolabels necessary, if they give preference to certified accommodation. But the real solution is making ecolabels affordable and user-friendly. A quick way of doing both is to introduce remote, online, real-time audits using Skype, or similar free conferencing software. At the one end the Auditor can request the auditee (usually the owner in small properties) to show her/him in real time, with a web camera (smart phone/tablet), specific elements and features of the property for verification purposes. The auditor can easily record the whole exercise for transparency. In fact, we are considering introduce this method in our own ecolabel and we very much welcome your thoughts or experience.