Shaping Climate Narratives to Instigate the Green Transition
"No one ever does anything with sustained enthusiasm unless he benefits thereby – reward
proportionally." Chinese Philosophy
Shaping or creating climate narratives that speak to the majority requires few fundamental steps and understanding of mechanisms that motivate people into action. D. Goleman writes in Emotional Intelligence that "Studies of Olympic athletes, world-class musicians, and chess grand masters find their unifying trait is the ability to motivate themselves to pursue relentless training routines. Starting earlier offers a lifetime edge: the top violin students at the best music academy in Berlin, all in their early twenties, had put in ten thousand total hours' lifetime practice…" These people were clearly motivated by what they hoped to achieve. Many altruistic actions instigated by many people can sustain interest with some form of reward system included.
Considering, we have all the tools to do the job, including highly effective organisation and business models, and all that is needed is ever-increasing support and funding. In this vain, a big question arises: why do we strip the leverage, take out rewards for the community and turn concepts back into slogans?! If the objective is an educational one, then aren't we better off providing real practical strategies with leverage? And, excellent positioning in order to instigate solutions and win against so many obstacles in the way of really improving the community?
This article is the work of the Earthvoice editor, Kinga Monica. She is available for expert consulting on practical instigation of the concept, sustainability consulting as well as speaking engagements, internationally.
