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Sustainability Management for Tourism Businesses: What, Why and How

TrainingAid, an international tourism training company specialized in sustainable tourism, offers a facilitated professional course on Sustainability Management for Tourism Businesses, which provides useful tools for managing, monitoring and continuously improving sustainability practices.  Based on lessons and discussions shared during t...

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4th edition online course "Ecotourism: Design & Marketing Products"

4th edition online course "Ecotourism: Design & Marketing Products"

STIPA Consultancy&Ecotourism with Superior Institute of Environment present the fourth edition of the course "Ecotourism: Design and Marketing Products".STIPA's team and Gonzalo de la Fuente del Val in collaboration with the Superior Institute of Environment (ISM) have designed this course which the aim to develop ecotourism products that follows innovation, competitiveness and sustainability objectives. We want to open new perspectives of ecotourism business in Spain and Latin American countries, such as ecotourism in protected areas or not, or ecotourism linked to private areas through land stewardship agreements. Always under the premise of creating ethic products and work collaboratively to improve the brand of a destination. The course of "Ecotourism: Design and Marketing of Products" beginning on June 15, is taught entirely ON LINE through the ISM Campus. 80 hours; Spanish language.  

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TrainingAid Live Session: Digital Marketing for Tourism Businesses

TrainingAid, an international tourism e-learning company offering online training courses and skills development opportunities for tourism professionals, is hosting a free Live Session on Monday, February 29th, 2016, featuring a presentation by Julia Barrero, head of marketing at Xola. To learn more & to register (registration is free), please see: http://bit.ly/TourismTL1602   Title: Forget Silver Bullet, Think Strategy: Advanced Digital Marketing for Tourism Businesses Description: These days, your customers demand complex, individualized, and relevant marketing. To achieve that, you don’t need a silver bullet (news flash: it doesn’t exist), you need strategy. This Live Session will teach you to ask the right questions to maximize the return on your marketing investment. By setting goals and analyzing your success with qualitative and quantitative feedback, you’ll market your tour more easily and successfully. Join tourism marketing specialist, Julia Barrero of Xola.com, as she guides you through a strategic framework and key Google Analytics reports that will help you market with confidence. Date & Time: Monday, February 29th, 2016 9am PST (San Francisco), 12pm EST (New York), 6pm CET (Berlin)     About TrainingAid Live Sessions TrainingAid’s Live Sessions are short online live training sessions for tourism professionals, focusing on key topic areas such...

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