one of the axioms of economics is that there are no free meals. FreeRice.com disagrees. Play a word definition game, win and donate 20 grains of rice each time to the UN World Food Program, as an advertisers banner is displayed. Hmmm, every time the banner is from...Unilever. ...So I tried the word game and made Unilever pay for a whopping 2,500 grains of rice.

What nonsense.