"...Tourist flows lead to the successful renewal of ties among countries that emerged from the former Yugoslavia...the situation is much better but it requires hard, constant and persistent work to achieve relatively small progress on the grassroots level, which then becomes easily threatened by the activities on the high level."

Jovan Popesku is a Professor at the Department of Tourism and Hospitality of Singidunum University, Belgrade, Serbia and President of the Centre for Responsible and Sustainable Tourism Development. Formerly, he headed the National Tourism Organization of Serbia during the turbulent 1990s as its first CEO. Professor Popesku's field of research includes tourism marketing, tourism destination management and sustainable tourism management. He has authored three university textbooks and over 80 journal articles and conference papers and led more than twenty domestic and international projects related to tourism destination management, tourism marketing and sustainable tourism development. Professor Popesku is committed to sustainable tourism and cooperates to this end with various European and global organisations. He is a Member of the International Association of Scientific Experts in Tourism (AIEST), of the Global Sustainable Tourism Council (GSTC), and a member of the Managing Board of the Serbian Marketing Association (SEMA).