"When we initially talk to small accommodation owners about incorporating environmental and also universal access standards, they usually agree conceptually but also tend to get nervous...So we explain that most of the measures can actually help them save money and that we’ll support them....the vast majority of small accommodations end up embracing the sustainability standards."

Bradley Weiss is a sustainable tourism development professional who has worked in over 30 countries across Africa, Latin America, and Asia. For over 18 years, he has supported tourism ministries, businesses, and communities to harness the potential of the tourism sector. Much of his work in the United States, Spain, Brazil, Ecuador, Ethiopia, and Mozambique has been through organisations such as the World Bank, USAID, United Nations World Tourism Organization (UNWTO), the German International Cooperation Agency (GIZ), and the Inter-American Development Bank (IDB). His areas of specialisation include: strategic planning, business development, capacity building, product development, destination marketing, community tourism, investment promotion, ecotourism, tourism policy, workforce development, market research, visa facilitation, regional integration, public-private dialogues (PPD), and workshop facilitation. Bradley holds a Masters in International Tourism and Hotel Management from the Polytechnic University of Valencia and a Masters in Tourism Administration from the George Washington University, Washington, DC. In the early part of his career he was an Ecotour Guide in southern Brazil, a travel guidebook writer with Fodor's and Rough Guides, and an executive with Doubleclick (now part of Google) and Igougo.com (now part of Travelocity).