STIPA Consultancy&Ecotourism with the Superior Institute of Environment present the first course "Ecotourism: Design and Marketing Products".

In the last decade, Spain has begun to speak more often the concept of "ecotourism". Tourism that aims to be a memorable experience for discovering and know the most valuable natural places. Therefore, ecotourism allows different groups of tourists a direct and personal contact with the natural and cultural heritage in each destiny; as well as to expanding and enriching the way of thinking and values for visitors.

We have a high potential in Spain, which is the quite diverse network of natural areas, as well as a key role in biodiversity in Europe. Ecotourism can be an activity that serves to preserve these natural and protected areas, understood as a tool that supports job creation and local economies that promotes active participation in conservation in the tourism sector. But one of the biggest weaknesses of many territories and local businesses is that their lack of attractive tourism products. This situation does not help to have any chance of competitiveness and differentiation in a tourist market that tends to diversification and specialization in sustainability.